Future of Crewe’s historic Royal Hotel secured as sale confirmed

The business was forced to close at the beginning of the pandemic and was later put on the market for £1.6 million

An iconic hotel in Crewe that was closed at the beginning of the pandemic has been sold. The sale of the Royal Hotel, near Crewe Railway Station, was confirmed by specialist hotel and leisure agents Graham + Sibbald today (May 19).

It has been bought for an undisclosed sum by Crewe Hotels Limited, which is part of hotel management company Brilliant Hotels. The sale includes the adjoining Corner Bar, which was recently refurbished.

The 36-bedroom Victorian establishment based on Nantwich Road dates back to the 18th century. It is classed as locally listed and as a heritage asset for the town.

Martin Davis, director, hotel and leisure, at Graham + Sibbald, said: “We are pleased to have facilitated the sale of the Royal Hotel. This strategic acquisition for the buyers is an excellent opportunity for them to develop the business given the importance of Crewe as a developing hub location including the proposed town centre regeneration and massive investment into the area.”

“We are very confident that under the stewardship of Brilliant Hotels, the Royal Hotel will prosper and go from strength to strength.”

The hotel was temporarily closed at the start of the pandemic and was then listed as for sale on real estate website Zoopla. It had been put on the market for £1.6 million.

Anoob Saban, managing director of Brilliant Hotels and director of Crewe Hotels Limited, said: “We are absolutely delighted to take control of the Royal Hotel in Crewe. It’s a fantastic historic hotel in an amazing location for visitors and businesses alike. We are excited to expand our work in the town and continue to play a crucial role in the development of this hotel.

“The Royal Hotel will be an excellent addition to our current portfolio. Brilliant Hotels also own and operate hotels in Manchester, Cheltenham, Sheffield and Rochdale with two more hotels set to open in Stoke on Trent in June 2022.”

1 Comment on "Future of Crewe’s historic Royal Hotel secured as sale confirmed"

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